Communication
Design
Department of Communication Design was established in 1958. Due to increasing pressures and demands this department was organized into a faculty within which the Departments of Textile Design, Product Design, Communication Design and
Ceramic Design offer training in various disciplines. With the constantly growing awareness and importance of the field of design, students are trained to meet with new demands of the market.
After first year in Foundation course, students join major areas of specialization. In second year they are introduced to design theory and technique as well as to develop creative thinking. In third year students continue study in major areas of specialization and fourth or final year ends with a project which is presented as a thesis project.
The Faculty of Design operates a metal workshop, a wood workshop, a ceramic workshop, a textile weaving and printing studio, a photographic and computer labs. in addition to graphic design and basic design studios.
It is necessary to note that students wishing to join Faculty of Design are required to state on their admission forms that which department they would like to major in. The choice of elective subjects is left open until the third year, by that time students have received training in variety of disciplines offered.
Communication Design as an activity and a profession is on the edge of a challenging future. Ecological, ethical, economic and social concerns demand their appropriate Integration with design's traditional focus on aesthetics, form and functional utility.
Achieving this comprehensive goal is becoming more and more dependent on the way in which designers are able to conceive and develop responsible, appropriate and exciting solutions to the many and contemporary design issues.
The dynamic nature of this subject demands an inter-disciplinary approach which transcends the traditional design disciplines. Such an approach requires the education of students who can meet the challenge to be flexible.
SECOND YEAR
After first year In the Foundation Course students move to specialized course of Communication Design, the focus is to master design theory and technique as well as to develop creative thinking in the second year. This course focuses on study of the principles and elements of design with regards to Communication Design. The idea is to promote an understanding of fundamental design ideas through developing concepts for visual communication. This course relies mainly on manually executed two dimensional assignments to sharpen skills and techniques for creative solutions through personalized images and words. Drawing and theoretical courses are compulsory components.
COURSES OF STUDY
DE-202 Introduction to Communication Design
FA-205 Drawing for Design-I
FA-206 Drawing for Design-II
DE-212 Urdu Calligraphy
DE-262 Typography & Eng.calligraphy
AC-210 Design Seminar-I
AC-260 Design Seminar-II
AC-220 Theory and History of Design-I
AC-270 Theory and History of Design-II
AC-230 History of Art and Architecture-I
AC-280 History of Art and Architecture-II
AC-200 Individual and society
AC-250 Cultural psychology
Studio Elective: See list of Studio Electives
THIRD YEAR
Students successfully completing the second year enter in third year and learn to develop understanding of typography, design politics, printing and advertising design to enhance their ability to create & develop logo/identities, poster design and packaging. Basic focus of learning is on varied design concepts and visual representation with practical approach in Implementation of visual theory for Communication Design projects. The course is committed to bring real market experiences into the studio. Guest lecturers and successful art directors from top agencies are invited for critiques and project evaluation. Professionalism is stressed upon to enable students to get a clearer understanding of his/her role as a communication designer.
Another important component integrated in the course is photography. Students are introduced to basic Digital Photography theory and skills which include: digital camera techniques, digital lens, digital printing, exposure control, white light balance, film development/printing and lighting.
In addition to major Subject, one studio elective is selected each term from a range of studio elective courses offered jointly by Design and Fine Art Departments. Drawing and theoretical courses are compulsory components.
COURSES OF STUDY
DE-302 Intermediate Communication Design-I
DE-362 Intermediate Communication Design-II
FA-306 Drawing for Design-III
FA-356 Drawing for Design-Iv
DE-312 Printing-I DE-352 printing-II
AC-330 History of Art and Architecture-III
AC-380 History of Art and Architecture-IV
AC-300 Communication and Culture
AC-350 Cultural Studies
Studio Elective: See list of Studio Electives
FOURTH YEAR
Students should be involved in professional levels of experiences which develop their capacity to observe, evaluate and apply various design problem-solving principles and strategies. They should observe and evaluate different design and advertising strategies.
Students need to creatively apply the appropriate design understandings and strategies. They should learn to evaluate and integrate their experiences in the context of their current and future professional philosophy and practice. They must learn to practice as ethically responsible designers. They have to communicate/negotiate with clients, colleagues, support-personnel, manufacturers and suppliers toward the best resolution of design projects.
Students in the fourth year execute studio assignments for the first 12 weeks of term. This is followed by a mini-thesis. This exercise is conducted with the objective of preparing and training students in all aspects of thesis project which they are required to submit at end of the year. A proposal for the final thesis project is examined for approval by an Internal Thesis committee; whereas, a panel of external jurors evaluates the final project. A written report on the final project has to be submitted in conjunction with the body of practical work.
COURSES OF STUDY
DE-402 Advanced Communication Design
DE-452 Communication Design Thesis Seminar
FA-406 Drawing for Design-V
DE-412 printing-II
AC-410 Design Seminar
FACULTY OF LAHORE CAMPUS
Professor
Dr. Shabnam Khan
N.D. Design (NCA),
M.A. (Pb), M.S.A.G. (Mass Art)
M.A. (Harvard)
Ph.D (Education) Candidate (Harvard)
Associate
Professors
HEAD OF DEPARTMENT
Mr. Nadeem Bashir
B. Design (NCA),
M .A. Design (UNSW Australia).
Mr. Anwar Saeed
NDFA (NCA) post graduate diploma in illustration. (RCA. UK).
Assistant
Professors
MS. Sadia Bashir
B. Design (NCA) MFA (USA
Mr. Zafar Iqbal
B. Design (NCA)
M.A. Multimedia Arts (NCA)
Mr. Baber Baig
B. Design (NCA)
Mr. Muhammad Arshad Saeed
BFA (NCA), M.A. Multimedia Arts (NCA)
(contract)
Lecturers
MS. Amna Qureshi
B. Design (NCA)
M.A. Multimedia (NCA)
Adjunct Faculty
Mr. Abdul Qayum
Mr. Nadeem Waheed
Mr. Fakhar ullah Tahir
Ms. Arif Khan
Mr. Amer Hashmi
Mr. Shaukat Ali
Mr. Abbas Sajid
Mr. Faisal Asghar
Computer Instructor
Mr. Muhammad Asif Khushi
MS. IT Computer Sciences
Incharge Computer Lab Design
FACULTY RAWALPINDI CAMPUS
Assistant
Professor
MS. Mehar Bano Khattak
B. Design (NCA)
