VISUAL
COMMUNICA-
TION DESIGN

Visual Communication majors learn to apply critical thinking and utilize effective research methodologies in the study of communication strategies and their social, cultural and historical contexts. Students engage in the design process through conceptualization, experimentation and self-evaluation while developing theoretical and technical versatility and proficiency. Students graduating from this discipline reflect the diversity of the constantly evolving field of graphic design with an emphasis on regional and global context and development.

This programme creates socially responsible and strategic designers, capable of solving multifaceted design challenges in editorial, advertising, illustration, publishing, interactive, new media, packaging, identity, experience, motion graphics, installations and exhibitions.

In 3rd & 4th semesters, students are introduced to the responsibilities and requirements of the design process. The research focuses on user analysis, materials, techniques, industry and the consumer market. To broaden the students’ perspective, the curriculum is supported by courses on model making, CAD, sculpture, drawing and design theory.

At the end of the semester each student has to prepare detail drawing sets of a studio project, as design presentation of the design process. In addition to the major, one studio subject is opted each semester from a wide range of studio electives offered jointly by the Design and Fine Art Departments.The 5th & 6th semester is committed to bring real market experience to the studio. Guest speakers and art directors from leading design houses are invited for critique and project evaluation. The enormous possibilities of ‘word and image’ are explored, debated and adapted to suit a specific need, (whether a poster or a corporate identity). Courses in professional photography, theory and digital tools are part of the curriculum. Drawing and theoretical courses are compulsory components of this course.

Professionalism is the goal set for the students in the final two semesters. They are trained to answer questions about their design solution. Capacity to observe, collect and classify relevant information in writing is developed. This research information justifies the body of visual work produced, in the form of a report. Studio assignments are given for the first twelve weeks of first semester followed by a mini-thesis. The form of this visual dialogue is dependent on many factors like printing and production industry, technological innovations, clients, manufacturers, suppliers and the public. Issues of ethics, professionalism, cost, viability and common appeal are also important in decision making. It leads to the final thesis project which thestudents are required to submit at the end of the final semester. The final thesis project is examined for approval by a thesis committee. A panel of external jurors evaluates the final thesis project for the award of the degree.



COURSE
OUTLINE













Foundation Semesters

1st Semester

Code Courses Category Type Credits
FNDN-1101 Drawing I Foundation Studio 3
FNDN-1102 Drafting I Foundation Studio 3
FNDN-1103 Design Process I Foundation Studio 3
FNDN-1104 Sculpture I Foundation Studio 3
COMP-1101 English Language and Literature I Compulsory Thoery 2
FNDN-1106 History of Art I Foundation Thoery 2
FNDN-1107 introduction to Arts I Foundation Thoery 1
COMP-1102 Pakistan Studies Compulsory Thoery 1
Total 18

2nd Semester

Code Courses Category Type Credits
FNDN-1201 Drawing II Foundation Studio 3
FNDN-1202 Drafting II Foundation Studio 3
FNDN-1203 Design Process II Foundation Studio 3
FNDN-1204 Sculpture II Foundation Studio 3
COMP-1201 English Language and Literature II Compulsory Thoery 2
FNDN-1206 History of Art II Foundation Thoery 2
FNDN-1207 introduction to Arts II Foundation Thoery 1
COMP-1202 Islamiyat Compulsory Thoery 1
Total 18

3rd Semester

Code Courses Category Type Credits
VCD-2101 Photography I Core Studio 3
VCD-2102 Visual Communication Design I Core Studio 4
VCD-2103 Calligraphy I Core Studio 2
VCD-2104 Drawing I Core Studio 3
CULTS-2107 History of Design I Core Theory 2
Total 14

4th Semester

Code Courses Category Type Credits
VCD-2201 Photography II Core Studio 3
VCD-2202 Visual Communication Design II Core Studio 4
VCD-2203 Calligraphy II Core Studio 2
VCD-2204 Drawing II Core Studio 3
CULTS-2207 History of Design II Core Theory 2
Total 14

5th Semester

Code Courses Category Type Credits
VCD-3101 Photography III Core Studio 2
VCD-3102 Visual Communication Design III Core Studio 4
VCD-3103 Typography I Core Studio 2
VCD-3104 Drawing III Core Studio 2
VCD-3105 Design Seminar I Core Theory 2
TXED-3105 Marketing and Merchandising I Core Theory 2
Total 14

6th Semester

Code Courses Category Type Credits
VCD-3201 Photography IV Core Studio 2
VCD-3202 Visual Communication Design IV Core Studio 4
VCD-3203 Typography II Core Studio 2
VCD-3204 Drawing IV Core Studio 2
VCD-3205 Design Seminar II Core Theory 2
TXED-3205 Marketing and Merchandising II Core Theory 2
Total 14

7th Semester

Code Courses Category Type Credits
VCD-4101 Photography V Core Studio 3
VCD-4102 Visual Communication Design V Core Studio 4
VCD-4103 Typography III Core Studio 3
VCD-4104 Design Research Core Studio 4
VCD-4105 Design Seminar III Core Theory 2
Total 16

8th Semester

Thesis 18 credits

Elective Courses

From 3rd semester onwards, a student will be able to choose elective courses from within his/her department and from other departments with the help of assigned advisor. Each Elective Crouse will be of 2 credit hours.


Code Courses Type
VCD-2101 Photography I Studio
VCD-2103 Calligraphy I Studio
VCD-2104 Drawing I Studio
VCD-2201 Photography II Studio
VCD-2203 Calligraphy II Studio
VCD-2204 Drawing II Studio
VCD-3101 Photography III Studio
VCD-3104 Drawing III Studio
VCD-3201 Photography IV Studio
VCD-3202 Visual Communication Design IV Studio
VCD-3203 Typography II Studio
VCD-3204 Drawing IV Studio
VCD-4101 Photography V Studio


FACULTY












Nadeem Bashir

Associate Professor
Head of Department
B.Des, NCA
M. Des, University of New South Wales, Sydney, Australia
PhD Scholar, University of South Australia

Saadia Bashir

Associate Professor
B.Des. NCA, Lahore
M.F.A. Academy of Art, University of San Francisco USA

Baber Baig

Associate Professor
B.Des. National College of Arts
MAID, Anhalt University of Applied Sciences Dessau, Germany

Fakhar Ullah Tahir

Assistant Professor
B Des,National College of Arts, Lahore, Pakistan

Amna Qureshi

Assistant Professor
B.Des. National College of Arts, Lahore, Pakistan
M.A. Multimedia Arts, National College of Arts, Lahore, Pakistan

Sufi Bilal Khalid

Assistant Professor
M.Sc. Communication Studies, Punjab University, Lahore
MA Multimedia Arts, NCA
MPhil Mass Communication, Superior University
PhD Scholar, Media and Communication Studies, UCP

Muhammad Navid

Assistant Professor
B Des, Ceramics, NCA, Lahore, Pakistan

Saadia Amin Raja

Lecturer
B Des, National College of Arts, Lahore

Mona Fazal

Lecturer
B.Des. BZU, Multan
MA (Art & Design Studies), BNU, Lahore

Amna Arif

Lecturer
BFA (Graphics Design) University of Punjab
M. Phill in Art & Design University of Punjab



VISITING FACULTY

Nadeem Waheed
Amer Hashmi
Mohammad Arif Khan
Syed M. Zubair
Faisal Asghar
Aakif Suri
Abdul Rehman Tirmizi
Irfan Khan



VISITING FACULTY FOUNDATION SEMESTER

M. H. Jaffri
Ch. Tariq-ur-Rehman Gill
Isma Hussain
Hina Afzal
Kareem Ahmad
Rizwana Irfan
Ayesha Saeed
Sadia Zafar
Uzma Siddique
Haider Ali


Admissions


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