Keeping in view the necessity to meet the latest developments in Information
Technology, The NCA established the Post Graduate Centre for Multimedia Art
(PGCMA) in 2001 with financial assistance from the Punjab Information Technology
Board to prepare graduates for multi-faceted careers in multimedia industry.
The Post Graduate Centre of Multimedia Art prepares students to come at par
with prevailing international standards of Visual Arts education in the wake of
phenomenal development in Information Technology all over the world. Multimedia
Art is an innovative discipline which seeks to unify a large range of art forms. It
encourages students to complement their previous studies and work experience
with knowledge and skills in design for development of multimedia products.
The Post Graduate Center for Multimedia Art strives to be the embodiment of
traditional and contemporary arts practice with reference to theoretical and historical
backgrounds. The Centre, with its interdisciplinary and collaborative approach,
endeavors to address gaps within the fields of Fine Art, Design, Art History, and Theory,
and imagines it to be a new dynamic space of learning and artistic encounter. More
than just a space for design discipline, the Post Graduate Center for Multimedia
Arts seeks to inspire students to tell their own stories of the region, Pakistan in
particular and Asia in general. We take pride in offering the only programme in
Pakistan with a unique focus on Indigenous themes in all forms of digital media.
The Centre offers a Master of Multimedia Art, a Post Graduate Diploma in Multimedia
Art and several shorts courses. The Master’s programme, developed with the
technical assistance from the French Government and the EcoleSupérieure D’art
D’Aix-en-Provence, has been designed to produce multimedia professionals. These
graduates possess advanced capabilities to apply professional skills creatively
and ethically for problem-solving through applied research and comprehension
of theoretical and philosophical underpinning. The PGCMA is committed to
raise the level of multimedia application in all professional areas such as digital
production, visualization and simulation, multimedia authoring, animation
and game design etc. The center provides students with the opportunities to
develop and apply their teamwork; project management and business planning
expertise through the execution of industry based multimedia projects.
• Master of Multimedia Art (Morning/Evening)
• Post-Graduate Diploma in Multimedia Art
• One-year Diploma in Game Design
• Certificate Courses (6 MONTHS)
• Certificate course in Game Design
• Certificate course in Visual Effects
• Certificate course in Animation
• Certificate course in Unreal Game Engine
AIM
To produce culturally aware multimedia professionals who can apply professional skills creatively and ethically for problem-solving through applied research and comprehension of theoretical and philosophical underpinning.
PROGRAM OBJECTIVES
The programme has been designed with following objectives in view,
catering both the student’s expectations and disciplinary requirements
within artistic, cultural and industry-oriented perspectives:
• To design and implement new digital products, responding
to social, urban, environmental, cultural issues.
• To address the demands of the market in relation to ever
changing technologies, creation of new platforms and
development of new services in creative industry.
• To invoke critical approach through the concepts, theories and
methodologies of multimedia art with emphasis on visual culture
for bridging gap in the realm of cultural representation.
• To establish the Pakistani image in multimedia industry
from both cultural and economic perspectives.
• To explore new avenues of collaboration with other
disciplines and invent new modes of integration and
appropriation of arts and crafts, modern or traditional.
Total Number of Credits | 42 |
Taught Subjects (Credits) | 36 |
Thesis (Research & Design Credits) | 06 |
Total Number of Semesters | 04 |
Semester Duration | 18 Weeks |
Classwork | 16 Weeks |
Testing and Evaluation | 02 Weeks |
Course Load /Semester | 9-12 Credits |
Studio Courses | 70 % |
Theory / Seminar Courses | 30 % |
Course Code | Courses | Contact Hours | Studio / Theory | Credit Hours |
---|---|---|---|---|
MMA-5101 | Multimedia Studio-I | 8 | Studio | 4 (2+2) |
MMA-5102 | Basics of Animation | 6 | Studio | 2 |
MMA-5103 | Drawing-I | 6 | Studio | 2 |
MMA-5104 | Introduction to Media Technologies-I | 2 | Theory | 2 |
MMA-5105 | Digital Production | 6 | Studio | 2 |
Total | 12 |
Course Code | Courses | Contact Hours | Studio / Theory | Credit Hours |
---|---|---|---|---|
MMA-5201 | Multimedia Studio-II | 6 | Studio | 4 (2+2) |
MMA-5202 |
Think, Edit, Create-I *Animation-I / *Digital Production-I / *Game Design-I/ VR-I |
8 | Studio | 4 |
MMA-5203 | Drawing-II | 6 | Theory | 2 |
MMA-5204 | Introduction to Media Technologies-II | 2 | Theory | 2 |
Total | 22 | 12 |
*Select one of the course
Course Code | Courses | Contact Hours | Studio / Theory | Credit Hours |
---|---|---|---|---|
MMA-6101 | Multimedia Studio III | 4 | Studio | 2 |
MMA-6102 | Think, Edit, Create-II *Animation-II *Digital Production-II *Game Design-II/ VR-II |
8 | Studio | 4 |
MMA-6103 | Introduction to Digital Culture | 2 | Theory | 2 |
MMA-6104 | Research Method | 4 | Theory | 4 |
Total | 18 | 12 |
*Select one of the course
Course Code | Course Title | Credit Hours |
---|---|---|
1 | Multimedia Thesis | 6 |
Total | 6 |
MULTIMEDIA STUDIO-I
The course discusses Graphic Concepts, Multimedia Design, Theory &
Practice of Interactive design in a step by step manner. It also takes into
account a brief introduction to the elements and the principles of design
taught alongside Design process, from research to design Layout.
BASICS OF ANIMATION
This course is designed to introduce students to basic methods and
practices in animation. It will provide an overview of techniques including
Cell Animation, Stop Motion, 2D and 3D animation. The course will engage
the students to explore different forms, stages and techniques in animation
and use them in multimedia applications. The students will also be
informed about various methods in animation design and research.
DRAWING-I
This course is about understanding of form and its identification of its core
elements while learning basic drawing, perspective, and sketching techniques
using various media. The course will introduce character drawing, creating light
and dark shading, and use of perspective to represent still life and figures.
INTRODUCTION TO MEDIA TECHNOLOGIES-I
The course will provide skills and knowledge to individuals to become digital
media and web designers, game designers, app designers and developers.
The course develops an understanding of mediums as art forms, multimedia
concepts planning and implementation, research methodologies for new media
projects, critique and evaluation of technology in academic and artistic scopes.
DIGITAL PRODUCTION
The course involves hands on practical study of interactive film production with
basic introduction to the use of Audio/Video recording. Through ‘hands on’ learning,
student will explore creative and technical aspects of the medium and will learn
basic working techniques of pre-production, production flow and post production.
At the end of the course students will produce a short film in small groups.
MULTIMEDIA STUDIO-II
The course has been designed to provide students with the opportunity to
generate a group multimedia project. Students will organize and develop
production technique similar to that practised in the industry. Emphasis is
placed on development and adherence to a project/production schedule
and adherence to the schedule, problem solving and working effectively as a
production team. Students demonstrate their abilities throughout the production
at times as team leaders or as team members by following the directions.
THINK, EDIT, CREATE-I (ANIMATION-I)
The course objective is to introduce students to preproduction process of creating
animated short film. Main goal of this course is to teach them to develop unique
visual vocabulary for animated content. Students will demonstrate an advanced
knowledge of design concepts, storyboard, Concept art, characters and environment
development. The course will deal with the cultivation of ideas and problem-solving
strategies for the individual/group projects. Students will produce inspirational
sketches, descriptive character sketches, object and environmental design. The use of
composition and frame, color and shape and other design elements will be explored.
THINK, EDIT, CREATE-I (DIGITAL PRODUCTION-I)
The course aims to train students in pre-production and post production
of digital interactive video and give hands on experience of all three
phases of digital interactive video production. The projects emphasize
brainstorming, story concept & development, storyboards and animatic
/ pre-visualizations, editing with sound/FX, dialogue and music.
THINK, EDIT, CREATE-I (GAME DESIGN-I)
The course examines practices and methods involving game design and offers a
contemporary perspective with reference to fundamental components involved
in game design and human perspective as opposed to a technologycentric
one. The objectives of this course are to develop an appreciation for concepts
and sensibilities of user experience design and nurture skills in the use and
application of specific methods and techniques. Furthermore, it will improve
individual and collaborative skills in design problem solving. The focus of the
course is to develop effective solutions based on the needs of users.
DRAWING-II
This course is designed to introduce students to the basics of Drawing
for animation spanning over 16 weeks with 1 studio class per week. This
is a foundation course for the animation students aimed at developing
the drawing skill sets required for animating in 2D and 3D workflows.
Students are also expected to participate in critique sessions as well.
INTRODUCTION TO MEDIA TECHNOLOGIES-II
The course instills an appreciation of the technical and artistic contributions
of animators throughout the history of the art and builds a critical vocabulary
by encouraging reflective works of animation. The course also imparts an
understanding of the economic, social, and technological contexts that have
shaped the development of animation around the world and through various
lectures discovers lesser-known work from under-represented genres and
cultures, and the value of their diversity. The course also explores the varied
potential of animation as an entertaining, expressive and meaningful art form.
MULTIMEDIA STUDIO-III
The objective of this course is to impart the knowledge of basic needs for digital
production; students will learn to collect data for their final project. This project will make
realization, culmination and consolidation of studies. The content of the course will be
a resolved piece of theoretical work demonstrating evidence of advanced conceptual
and technical capability over an extended period of self-directed study. This outcome
should show coherence and innovation in the development of a professional level thesis
proposal for final production. Students will make presentations of their conceptual
concern in this course which will be pitched and concluded for their thesis work.
THINK, EDIT, CREATE-II (ANIMATION-II)
This course will focus on creating 2D & 3D spaces, and 2D & 3D animations.
Students will learn to use Animate CC/ Toonboom/anime studio
pro(Moho), Autodesk Maya/Max, Zbrush and After effects. The course aims
to introduce students to 2d and 3d tools and their pipeline to produce
animations, which they will use to develop a short animated film.
THINK, EDIT, CREATE-II (DIGITAL PRODUCTION-II)
Students will be introduced to the concepts of sequential art and visual storytelling.
The course will elaborately introduce the process of constructing the linear and
non-linear visual narratives. It will develop the skill-set of sequentially arranging and
distributing the varied images in a functioning and communicative format. The
course will include overviews of classic and contemporary narrative techniques
applied in photography and comics, film and animation. The course will focus on
developing the ability of students to apply the learned techniques during the course
and will encourage them to explore the new narrative formats through exercises.
THINK, EDIT, CREATE-II (GAME DESIGN-II)
This course aims to help students understand how computer games are evolving
as global phenomena in the world and what are the latest dynamics of the field
that they need to follow. The topics covered include an advanced understanding
of game design / level design and processes including pitching of ideas,
preparation of a design document and application of game design principles.
The course will equip the students with rudimentary skills in game technology
and game prototyping tools, allowing prototyping their own game ideas.
INTRODUCTION TO DIGITAL CULTURE
The content covers definition of digital culture, cyber culture and mobile/net society.
The course also discusses identity and embodiment in network life to explore virtual
worlds, games, online communities, social cohesion, and social life. The principal aim
of the course is highlighting the cultural and sociological aspects of digital media.
The students will also be informed about differences between culture and digital
culture, tangible and intangible media environments, etc. The course will also cast
light upon roles and impacts of digital culture on individual and communal levels.
RESEARCH METHODS
The course will focus on methods of scholarly research and critical evaluation of
research and writing in the field. The students will be introduced to the thesis
proposal writing process and conducting research. Emphasis will be placed
on preliminary research, applied, and analytical aspects of design projects and
processes. Students will develop design research prototypes and evaluate the
effectiveness of designed projects using appropriate research strategies.
REQUIREMENT FOR AWARDING OF MASTER OF MULTIMEDIA ARTS DEGREE
1. A body of work presented for the degree (Thesis Project)
2. Research Report (10,000 words)
3. Coursework: theoretical & practical with Cumulative GPA 2.67
• Applicants with minimum 16 years of education or equivalent
qualification in the relevant fields with minimum 60% marks
from an HEC recognized institute are eligible to apply.
• Candidates must pass NCA’s own aptitude test at par with GAT.
Lecturer
Academic Coordinator
B.Design (BZU)
Master of Multimedia Arts (NCA)
Academic Coordinator
Master of Multimedia Arts (NCA)
Film Making Course
New York Film Academy,USA
B.Des. National College of Arts
Master of Multimedia Arts (NCA)
MPhil (Fine Arts) University
of the Punjab, Lahore
PhD. Punjab University, Lahore
B (Musicology) NCA
MA (Music) Wesleyan University,
Middletown, USA
PhD. Ethnomusicology, Wesleyan
University, Middletown, USA
Associate Professor
Master of Multimedia Arts, NCA
M.Sc Communication Studies, PU
MPhil Communication Studies, SU
PhD Media and Communication Studies,
UCP
Associate Professor
B.Des. National College of Arts
Master in Art International Integrate
Design, Anhalt University of Applied
Sciences Dessau, Germany
Associate Professor
B.Des. NCA, Lahore
M.F.A. Academy of Art, University
of San Francisco USA
Associate Professor
MSc Communication Studies (Film &
TV) University of the Punjab Lahore
MPhil Media & Communication
Studies, UCP, Lahore
PhD. Scholar, Punjab University, Lahore
Chancellor UAC
MA (Hons.) Visual Art (NCA)
PhD Art & Craft (SU)
M.Phil Communication (PU)
Assistant Professor
MPhil Leading to PhD (PU)
Co-Founder + Creative Director (Creative Frontiers)
Master of Multimedia Arts (NCA)
B.Film and Television from NCA
M.Phil Cultural Studies NCA
B.Design, GCUF
Master of Multimedia Arts (NCA)
B.Design. BZU
Master of Multimedia Arts (NCA)
BSc Product & Induistrial Design, UET
Master of Multimedia Arts, NCA
Master of Multimedia Arts, NCA
B.Design, NCA
BCS, Lahore Garrison University
Master of Multimedia Arts, NCA
B.Design (Product Design) (NCA)
Lab Coordinator
PGD Multimedia Arts (NCA)
Master of Multimedia Arts (NCA)
Master of Multimedia Arts (NCA)
© Copyrights - National College of Arts
Design: Baber Baig - Development: Qasim Naeem