Keeping in view the necessity to meet the latest developments in Information Technology, NCA established the PostGraduate
Centre in
Multimedia
Arts
(PGCMA) in
2001 with financial
assistance
from
the Punjab Information
Technology
Board
to prepare graduates
for
multi-faceted careers
in
multimedia
industry.
The
Post
Graduate
Centre
of
Multimedia
Arts
prepares students
to come at par with prevailing
international
standards
of Visual
Arts
education
in
the wake
of phenomenal development
in
Information
Technology
all over
the world.
Multimedia
art
is an innovative
discipline
which
seeks
to unify
a large range
of art
forms.
It encourages
students
to complement their previous
studies
and work
experience
with knowledge
and skills
in
design
for
development
of multimedia
products.
The Postgraduate Center for Multimedia Arts strives to be the embodiment of traditional and contemporary
arts practice with reference to theoretical and historical backgrounds. The Centre, with its interdisciplinary and
collaborative approach, endeavors to address gaps within the fields of Fine Art, Design, Art History, and Theory, and
imagines it to be a new dynamic space of learning and artistic encounter. More than just a space for design discipline,
the Postgraduate Center for Multimedia Arts seeks to inspire students to tell their own stories of the region, Pakistan
in particular and Asia in general. We take pride in offering the only programme in Pakistan with a unique focus on
Indigenous themes in all forms of digital media.
The Centre offers a Master in Multimedia Art, a Post Graduate Diploma in Multimedia Art and several shorts
courses. The master’s programme, developed with the technical assistance from the French Government and the
EcoleSupérieure D’art D’Aix-en-Provence, has been designed to produce multimedia professionals. These graduates
possess advanced capabilities to apply professional skills creatively and ethically for problem-solving through applied
research and comprehension of theoretical and philosophical underpinning. PGCMA is committed to raise the level of
multimedia application in all professional areas such as digital production, visualization and simulation, multimedia
authoring, animation and game design etc. The center provides students with the opportunities to develop and apply
their teamwork; project management and business planning expertise through the execution of industry based
multimedia projects.
→ Master of Multimedia Art (Morning/Evening)
→ Post-Graduate Diploma in Multimedia Art
AIM
→ To produce culturally aware multimedia professionals who can apply professional skills creatively and ethically for problem-solving through applied research and comprehension of theoretical and philosophical underpinning.
PROGRAM OBJECTIVES
The programme has been designed with following objectives in view, catering both the student’s expectations and
disciplinary requirements within artistic, cultural and industry-oriented perspectives:
→ To design and implement new digital products, responding to social, urban, environmental, cultural issues.
→ To address the demands of the market in relation to ever changing technologies, creation of new platforms and
development of new services in creative industry.
→ To invoke critical approach through the concepts, theories and methodologies of multimedia art with emphasis on
visual culture for bridging gap in the realm of cultural representation.
→ To establish the Pakistani image in multimedia industry from both cultural and economic perspectives.
→ To explore new avenues of collaboration with other disciplines and invent new modes of integration and appropriation
of arts and crafts, modern or traditional.
Total Number of Credits | 42 |
Taught Subjects (Credits) | 36 |
Thesis (Research & Design Credits) | 06 |
Total Number of Semesters | 04 |
Semester Duration | 18 Weeks |
Classwork | 16 Weeks |
Testing and Evaluation | 02 Weeks |
Course Load /Semester | 9-12 Credits |
Studio Courses | 70 % |
Theory / Seminar Courses | 30 % |
Course Code | Courses | Contact Hours | Studio / Theory | Credit Hours |
---|---|---|---|---|
MMA-5101 | Multimedia Studio-I | 8 | Studio | 4 (2+2) |
MMA-5102 | Basics of Animation | 6 | Studio | 2 |
MMA-5103 | Drawing-I | 6 | Studio | 2 |
MMA-5104 | Introduction to Media Technologies-I | 2 | Theory | 2 |
MMA-5105 | Digital Production I | 6 | Studio | 2 |
Total | 12 |
Course Code | Courses | Contact Hours | Studio / Theory | Credit Hours |
---|---|---|---|---|
MMA-5201 | Multimedia Studio-II | 8 | Studio | 4 (2+2) |
MMA-5202 |
Think, Edit, Create-I *Animation-I / *Digital Production-I / *Game Design-I |
12 | Studio | 4 |
MMA-5203 | Drawing-II | 6 | Studio | 2 |
MMA-5204 | Introduction to Media Technologies-II | 2 | Theory | 2 |
MMA-5105 | Digital Production II | 6 | Studio | 2 |
Total | 12 |
*Select one of the course
Course Code | Courses | Contact Hours | Studio / Theory | Credit Hours |
---|---|---|---|---|
MMA-6101 | Multimedia Studio III | 6 | Studio | 2 |
MMA-6102 | Think, Edit, Create-II *Animation-II / *Digital Production-II / *Game Design-II |
12 | Studio | 4 |
MMA-6103 | Introduction to Digital Culture | 2 | Theory | 2 |
MMA-6104 | Research Method | 4 | Theory | 4 |
Total | 12 |
*Select one of the course
No | Course Title | Credit Hours |
---|---|---|
1 | Multimedia Thesis | 6 |
Total | 6 |
MULTIMEDIA STUDIO-I
The course discusses Graphic Concepts, Multimedia Design, Theory & Practice of Interactive design in a step by step
manner. It also takes into account a brief introduction to elements and the principles of design, which are studied
alongside Design process, from research till design Layout.
BASICS OF ANIMATION
This course is designed to introduce students to basic methods and practices in animation. It will provide an overview
of techniques including Cell Animation, Stop Motion, 2D and 3D animation. The course will engage the students to
explore different forms, stages and techniques in animation and use them in multimedia applications. The students
will also be informed about various methods in animation design and research.
DRAWING-I
This course is about the understanding of form and its identity while learning basic drawing, perspective, and sketching
techniques using various media. The course will introduce character drawing, creating light and dark shading, and use
of perspective to represent still life and figures.
INTRODUCTION TO MEDIA TECHNOLOGIES-I
This course provides the skills and knowledge to individuals to become digital media and web designers, game
designers, app designers and developers. The course develops an understanding of mediums as art forms, multimedia
concepts planning and implementation, research methodologies for new media projects, critique and evaluation of
technology in academic and artistic scopes.
DIGITAL PRODUCTION
The course involves hands on practical study of interactive film production with basic introduction to the use of
Audio/Video recording. Through ‘hands on’ learning, student will explore creative and technical aspects of the medium
and will learn basic working techniques of pre-production steps, production flow and post production. At the end of
the course students will produce a short film in small groups.
MULTIMEDIA STUDIO-II
The course has been designed to provide students with the opportunity to generate a group multimedia project.
Students will organize and develop production technique similar to that experienced in industry. Emphasis is placed
on the development of a project/production schedule and adherence to the schedule, problem solving and working
effectively as a production team. Students will demonstrate their abilities as individual leaders at times throughout
the production and as team members who can follow directions at other times.
THINK, EDIT, CREATE-I (ANIMATION-I)
The course objective is to introduce students to preproduction process of creating animated short film. Main goal
of this course is to teach them to develop unique visual vocabulary for animated content. Students will develop an
advanced knowledge of design concepts, storyboard, Concept art, characters development and environment. This
course will deal with the cultivation of ideas and problem-solving strategies for the individual/group project. Students
will produce inspirational sketches, descriptive character sketches, object and environmental design. The use of
composition and frame, color and shape and other design elements will be explored.
THINK, EDIT, CREATE-I (DIGITAL PRODUCTION-I)
The course aims to train students in pre-production and post production of digital interactive video and give
those hands on experience of all three phases of digital interactive video production. The projects will emphasize
brainstorming, story concept & development, storyboards and animatic / pre-visualizations, edited with sound FX,
dialogue and music.
THINK, EDIT, CREATE-I (GAME DESIGN-I)
The course examines practices and methods involving game design and offers a contemporary perspective with
reference to fundamental components involved in game design and human perspective as opposed to a technologycentric
one.
The
general
aims
of this
course
are to develop
an appreciation
for
concepts and sensibilities
of user
experience
design
and nurture
skills
in
the use
and application
of specific
methods and techniques.
Furthermore,
it
will
improve
individual
and collaborative
skills
in
design
problem
solving.
The
focus
of the course
is to develop
effective
solutions
based
on the needs of users.
DRAWING-II
This course is designed to introduce students to the basics of Drawing for animation spanning over 16 weeks with 1 studio class per week. This is a foundation course for the animation student that is aimed at developing the drawing
skill sets required for animating in 2D and 3D workflows. Students will also be expected to participate in critique
sessions as well.
INTRODUCTION TO MEDIA TECHNOLOGIES-II
The course instills an appreciation of the technical and artistic contributions of animators throughout history and
builds a critical vocabulary by encouraging reflective works of animation. The course also imparts an understanding
of the economic, social, and technological contexts that have shaped the development of animation around the
world and through various lectures discovers lesser-known work from under-represented genres and cultures, and the
value of their diversity. The course also explores the varied potential of animation as an entertaining, expressive and
meaningful art form.
MULTIMEDIA STUDIO-III
The objective of this course is to impart the knowledge of basic needs for digital production; students will learn to
collect the data for their final project. This project will make realization, culmination and consolidation of studies.
The content of the course will be a resolved piece or body of theoretical work demonstrating evidence of advanced
conceptual and technical capability over an extended period of self-directed study. This outcome should show coherence
and innovation at a professional level thesis proposal of a final production. Students will make presentations of their
conceptual concern in this course which will be concluded for their thesis work.
THINK, EDIT, CREATE-II (ANIMATION-II)
This course will focus on creating 2D & 3D spaces, and 2D & 3D animations. Students will learn to use Animate CC/
Toonboom/anime studio pro(Moho), Autodesk Maya/Max, Zbrush and After effects. The course aims to introduce students
to 2d and 3d tools and their pipeline to produce animations, which they will use to develop a short animated film.
THINK, EDIT, CREATE-II (DIGITAL PRODUCTION-II)
Students will be introduced to the concepts of sequential art and visual storytelling. The course will elaborately
introduce the process of constructing the linear and non-linear visual narratives. It will develop the skill-set of
sequentially arranging and distributing the varied images in a functioning and communicative format.
The course will include overviews of classic and contemporary narrative techniques applied in photography and
comics, film and animation. The course will focus on developing the ability of students to apply the learned techniques
during the course and will encourage them to explore the new narrative formats through exercises.
THINK, EDIT, CREATE-II (GAME DESIGN-II)
This course aims to help students understand how computer games are evolving as global phenomena in the world
and what are the latest dynamics of the field that they need to follow. The topics covered include an advanced
understanding of game design / level design and process including pitching of one’s ideas, preparation of a design document and basic game design principles. The course will equip the students with rudimentary skills in game
technology and game prototyping tools, allowing prototyping their own game ideas.
INTRODUCTION TO DIGITAL CULTURE
The content covers definition of digital culture, cyber culture and mobile/net society. The course also discusses identity
and embodiment in network life to explore virtual worlds, games, online communities, social cohesion, and social life.
The principal aim of the course is highlighting the cultural and sociological aspects of digital media. The students will
also be informed about differences between culture and digital culture, tangible and intangible media environments,
etc. The course will also cast light upon roles and impacts of digital culture on individual and communal levels.
RESEARCH METHODS
The course will focus on methods of scholarly research and critical evaluation of research and writing in the field. The
students will be introduced to the thesis proposal writing process and conducting research. Emphasis will be placed
on preliminary research, applied, and analytical aspects of design projects and processes. Students will develop
design research prototypes and evaluate the effectiveness of designed projects using appropriate research strategies.
REQUIREMENT FOR AWARDING OF MASTER OF MULTIMEDIA ARTS DEGREE
1. A body of work presented for the degree (Thesis Project)
2. Research Report (10,000 words)
3. Coursework: theoretical & practical with Cumulative GPA 2.5
(i) Applicants with minimum 16 years of education or equivalent qualification in the relevant fields with minimum
60% marks from an HEC recognized institute are eligible to apply.
(ii) Candidates must pass NCA’s own aptitude test at par with GAT.
Academic Coordinator
Assistant Professor
Master in Multimedia Arts, (NCA)
M.Sc Communication Studies, PU
MPhil Communication Studies, SU
PhD Scholar, Media and Communication Studies, UCP
Lecturer
Masters in Multimedia Arts, (NCA)
© Copyrights - National College of Arts
Design: Baber Baig - Development: Qasim Naeem